Shanghai, the fashion capital, has added a fashion symbol this summer: yoga pants.
Whether it's Citywalk or the latest trend Citylie, yoga pants have unconsciously become the first choice for girls to wear. Yoga pants are increasingly favored by more and more Shanghai girls in streets, workplaces, and outdoor sports. Data shows that since July, sales of yoga pants have increased by nearly 30% year-on-year on Vipshop, an e-commerce platform with apparel as its core category.
This summer, the popularity of yoga pants in Shanghai is not without traces. In fact, since spring, the number of "yoga girls" in the fashion capital has gradually increased. Hoodies and yoga pants became the new fashion trend at that time, and this trend has continued into the summer. Even yoga pants have broken through the boundaries of outdoor or sports wear and become one of the most cutting-edge trends in the workplace for more Shanghai girls.
Slimming, comfort, and relaxation are important reasons why Shanghai girls choose yoga pants, which also reflects the trend of women's self satisfied consumption. From an age perspective, young girls tend to prefer yoga pants with slightly higher saturation and more dopamine color. In the workplace, "sisters" prefer colors such as gray, black, brown, etc. Liu Lu, who works for a foreign company in Shanghai, and a girl who just started working in the office recently coincidentally put on yoga pants. The difference is that the young girl chose brighter colors such as pink and blue, while Liu Lu bought three pairs of light colors such as white and gray.
In fact, Shanghai girls are more willing to invest in fashion trends. This spring, the topic # 850 yuan per pair of yoga pants made it to the local hot search list in Shanghai. In yoga pants, girls do not simply pursue low prices. On the contrary, "well-known brands" and "high cost-effectiveness" are listed as their most important considerations. Lululemon, Keep and other yoga brands have become the new favorite of Shanghai girls, and Lululemon is therefore known as the "Hermes" of yoga pants. Coincidentally, according to staff members from Vipshop, during today's yoga category event on July 22nd, 361& deg;、keep、 Renowned brands such as Houxiu and Vansick have attracted attention. In addition, emerging brands such as Rogue, ARIA LEISURE, and LA NIKAR have also attracted many consumers with prices as low as 30% off and more trendy products.
According to industry insiders, yoga pants have become one of the hottest categories in 2024 on multiple retail platforms. With the continuous economic boom, the yoga pants consumer market, which is deeply rooted in the workplace and daily life, will continue to grow. Low quality and brand discounts may become mainstream in the yoga fashion market.