Starbucks China's first cross-border sports partnership with YONEX launches limited edition joint racket and a series of trendy activities
殿堂级话痨付
发表于 2024-7-22 15:01:09
1190
0
0
On July 22nd, Starbucks China announced its first cross-border cooperation with a sports brand, partnering with renowned badminton brand YONEX to launch the world's first limited edition joint racket between Starbucks and YONEX, as well as a series of trendy activities. In addition, there are two coffee drinks specially designed for toasting and celebration - sparkling wine flavored cold brew and butter beer flavored Mianyun latte.
It is reported that starting from July 21st, sparkling wine flavored cold extract and butter beer flavored Mianyun latte will be launched in more than 7000 Starbucks stores across the country. At the same time, starting from July 21st, customers who purchase any large or larger cup type beverage at Starbucks stores nationwide will also have the opportunity to receive a limited edition "co branded" cup set from Starbucks and YONEX.
In addition, from July 20th to July 28th, Starbucks collaborated with YONEX to create a "Celebration Stadium" in Taikoo Li, Sanlitun, Beijing. On the first day of the event, badminton legend "Super Dan" Lin Dan also appeared on site and became the world's first tester of the aforementioned joint racket. It is reported that at the "Celebration Stadium", Starbucks will also set up a variety of interactive activities, inviting more fans and badminton enthusiasts to check-in and experience.
Starbucks China stated that relevant data shows that the badminton population in China is as high as 250 million, and badminton can be regarded as one of the preferred sports and fitness projects for Chinese people. Therefore, this season Starbucks China has chosen badminton as a new exploration of a healthy lifestyle.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Popular Chinese concept stocks rise, NASDAQ China Golden Dragon Index rises by over 2%, Ideal Auto rises by over 10%
- Ideal Car Lang Xianpeng: The gap with Tesla FSD is less than half a year, and it may even lead in China
- Musk plans to release Robotaxi at Warner Bros. Studios? Tesla China: No news yet
- Tesla China Responds to Next Year's Production of Six seater Model Y: False News
- Tesla China Responds to Next Year's Production of Six seater Model Y: False News
- Tesla China denies producing a six seater version of Model Y next year, but faces significant pressure on its 2024 automotive business
- Does iPhone 16 not support WeChat? The Interest Game between Chinese Applications and Apple Store
- Taiwan, China Weighted Index closed down 4.52%, TSMC and Delta fell more than 5%
- Tesla plans to launch FSD in China in the first quarter of next year
- Tesla plans to launch FSD in China in the first quarter of next year
-
9月5日、蔚来は2024年第2四半期の財政報告を発表し、第2四半期の売上高は174億5000万元で、前年同期比98.9%増加した。今年第2四半期、蔚来は累計5万7400台の新車を納入した。 財報の発表当日、資本市場で前向きなフ ...
- 就放荡不羁就h
- 昨天 12:39
- 支持
- 反对
- 回复
- 收藏
-
小鵬自動車の新車種MONA M 03は肇慶基地で順調に量産され、工事中の瑞慶時代二工場は年内に操業を開始する予定で、広州データ取引所(肇慶)サービス基地は看板を掲げて運営している……実体経済であれ、デジタル経 ...
- slim
- 前天 11:16
- 支持
- 反对
- 回复
- 收藏
-
JPモルガン・チェース首席米経済学者マイケル・フェローリ(Michael Feroli)氏は最近、FRBは9月の会議で金利を50ベーシスポイント引き下げなければならないと述べた。 現地時間の木曜日(9月5日)、フェリリ氏はメ ...
- 不正经的工程师
- 昨天 21:44
- 支持
- 反对
- 回复
- 收藏
-
【クアルコムCEO:サムスンとグーグルと協力してハイブリッド現実眼鏡を開発中】クアルコムのクリスティア・アモン最高経営責任者は、クアルコムがサムスンとグーグルと協力してスマートフォンにつながるハイブリッ ...
- 寒郁轩良
- 昨天 10:33
- 支持
- 反对
- 回复
- 收藏