On the opening day of Alipay on July 8, Alipay announced the upgrading of bar code payment experience and the launch of "Alipay Touch". Users do not need to display payment codes, unlock mobile phones and touch merchant collection devices to complete payment as soon as possible.
Touch payment has many advantages
Alipay "touch" the fastest 3-step 1 payment more direct
Compared with the existing Alipay "sweep", "touch" is more simple and direct. The original user needs to click the payment code after entering the Alipay App. The steps are divided into three steps, and the "touch" is the fastest step to complete the payment.
The picture shows that Alipay upgraded barcode payment and launched "Alipay Touch"
It is reported that both "touch" and "scan" belong to barcode payment. The difference lies in the use of the display screen and camera on the phone for "scanning", and the use of near-field communication technology on the phone for "touching". After completing the interaction using the above sensors, the payment is completed on the network end, and both have equal security. At the same time, Alipay still promises "I will pay you if you dare".
At present, there are 900 million Android users and 200 million Apple users among domestic mobile phone users. "Alipay Touch" supports both Android phones and Apple phones. After upgrading to the latest version of Alipay App, you can "touch" it.
The first batch of trial merchant data shows that "touch" is more popular due to its simplicity. 61% of young people will use it continuously after using it once, and the elderly population also likes and adds, "Compared to searching for a payment code with a full phone, it's much simpler to just touch it without thinking about it."
As an innovator of global digital payment, Alipay launched its first bar code payment product in July 2011, and then upgraded the bar code to two-dimensional code. "Scan" has become the most daily payment method for Chinese people. In December 2018, Alipay launched a face brushing payment service that does not require mobile phones. "Brush" has become a favorite of users in many scenarios. After more than a decade of cooperation and promotion, the convenient and low-cost coverage rate of China's mobile payment users has reached 86%, ranking first in the world. This "touch" upgrade on the basis of "barcode payment" has brought users a better payment experience.
Not just for payment, but also for cashiers, acquiring new customers, and private domain marketing
Users only need to "touch", and the cashier does not need to take out the code scanning gun. "Alipay touch" greatly improves the business efficiency. Not only that, "touching" further satisfies the business needs of different merchants.
For brand merchants, new users can complete membership in as little as 3 seconds, and members can enjoy membership prices and points with just a touch, breaking the "impossible triangle" of merchants' simultaneous quick checkout, new acquisition, member operation, and private domain precision marketing, achieving "one touch, three connections". According to the calculation of the first batch of cooperative merchants, "Alipay Touch" has effectively improved the brand operation efficiency by 10% -40%.
For businesses, "Alipay Touch" related cashier devices also have good adaptability and compatibility. The five major features include: adapting to multi business cashier scenarios, desktop and handheld; Adapted to various merchant cash register systems, plug and play; Adapt to multiple payment interaction methods, both "scan" and "touch" are acceptable; Adapt to multiple mobile systems for users, including Android and Apple phones; Compatible with payment platforms other than Alipay.
At present, more than 2300 brands and businesses in six cities, including Shanghai, Chengdu, Wuhan, Changsha, Hangzhou and Fuzhou, have successively accessed the "Alipay Touch", such as Hongqi, Meiyijia, 7-11, Dui, Yike, Liangpin Shops and other convenience stores, Shanghai Jing'an Joy City, Chengdu Vientiane City, Longhu Hangzhou Riverside Sky Street, Wuhan Aeon Dream City, Changsha Guojin Street, Fuzhou Yantai Mountain Commercial Walk Block and other shopping malls and blocks, as well as catering brands, such as Mr. Rice, Paris Beatrice, Xianfeng Fruit, Yiming Real Milk Bar, and Dole Day, have supported the user experience of "Touch".
A touch can bring many new customers
Cao Shiru, general manager of Hongqi Chain, said that "Alipay Touch" is more convenient in terms of payment function and simplified process, allowing convenience store members to register& Login is simpler, and the average time for each new member to recruit in the store has been reduced from nearly 1 minute to 3 seconds. "Within less than two weeks of the store's launch, member transaction orders surged by 38%."
Li Jiajia, vice president of Alipay, said: "The highly popular construction of domestic digital infrastructure and the rapid development of China's mobile phone industry have created conditions for the continuous innovation of payment. On this basis, the innovative" touch "has the possibility of being more open while optimizing and improving the convenience of user payment, creating more business sparks for businesses' digital operations, and creating new value for users and businesses."