On June 27, the official WeChat official account of Hema announced that with the opening of five new stores this week, the number of new stores in June reached 12, and the total number of stores exceeded 400.
Some analysts believe that as a self operated supermarket, Hema has not only achieved sustained growth in the number of stores, but has also spread to more than 30 cities across the country. On the one hand, this reflects the possibility of mass replication after the stable model, and on the other hand, it also indicates that its product strength has been recognized by the mainstream market. After many years, the addition of new players to the "400+" Chinese chain stores also reflects the continued vitality of China's retail industry.
"The layout of new stores is not only to attract more new users, but we also want to improve the experience of existing users." Mei Xiang, the person in charge of development site selection for Hema National, said that half of the newly opened stores recently cover new "box area houses", such as opening new stores in cities such as Changzhou, Changshu, and Tongxiang; The other half will encrypt the store network within the original delivery range, aiming to enhance the experience of existing users.
It is reported that the newly opened store has further upgraded its offline display, shifting from a sales oriented approach to an experience oriented approach. In the past, the entrance of the store used to be hot selling products such as milk and fruits, but now it has been changed to popular products such as flowers and baking, allowing consumers to see colorful flowers and be attracted by the rich creamy aroma as soon as they enter the store.
It is worth mentioning that with the rise of the new retail wave, large commercial entities are also deeply bound to Hema. Top properties such as China Resources, COFCO, Vanke, Longhu, Wuyue, Yintai, and Kaide have now become important partners of Hema.