On October 24, 2023, the 2023 Ctrip Global Partner Summit was successfully concluded in Singapore. This summit consists of 1 main forum, 4 sub forums, 1 word-of-mouth award ceremony, welcome banquet, and inspection experience. It revolves around the new trends, new populations, new tracks, and new ecology of the global tourism industry under strong recovery, and exchanges and shares with global partners to jointly explore new ideas for the development of the global tourism industry and meet new industry futures.
As a popular tourist destination in China in recent years, Changsha won two awards at the Ctrip word-of-mouth award ceremony, namely the 2023 "Ctrip Annual Popular Destinations" and the "Top Ten Food Destinations in China". At the same time, in the exhibition hall area of the main venue, the Changsha cultural and tourism brand has also been promoted and displayed to global tourism partners in various forms.
Xingcheng Cultural Tourism Goes to Xingzhou
Using meetings as a medium to help Changsha's cultural and tourism industry go global
It is worth noting that in the main venue of the market sub forum of this summit, there are also many cultural and tourism elements of Changsha exposed: Changsha cultural and tourism promotional videos are played in a loop on the TV wall of the main venue, and Changsha cultural and tourism promotional image walls and Changsha photography INS photo frames are specially set up outside the main venue. At the same time, as one of the five business cards of Hunan's cultural and tourism industry, the "urban leisure" business card represented by Changsha was also highlighted in the promotion process of Hunan's cultural and tourism industry. Taking advantage of the summit, we showcased the charm of the shining star city and the beautiful achievements of Changsha's cultural and tourism innovation and development in recent years to the attending guests through exciting graphics and text, vivid and interesting promotional videos, and a full range of promotions.
In addition, the Ctrip booth at the main venue of the forum also placed a Changsha tourism promotional leaflet, warmly inviting friends around the world who are interested in Changsha tourism and providing detailed introductions. We welcome everyone to visit Changsha in person to explore and light up its vast and starry tourism resources; Discover and experience the diverse charm of Changsha's creative surge.
'Happy Changsha' Harvest Full
Based on strength, showcasing the new image of a cultural and tourism city
On the occasion of this summit, Changsha has attracted the attention of colleagues from the global cultural and tourism industry with its innovative creativity and cultural and tourism vitality. By showcasing Changsha's cultural and tourism elements, expanding its reputation, and showcasing its cultural and tourism achievements, it has promoted Changsha to the world and revitalized its millennium old urban culture.
At the Ctrip word-of-mouth awards ceremony held on the evening of October 24th, Changsha won two awards, "Popular Destinations" and "Top Ten National Food Destinations", thanks to its excellent comprehensive strength. The Star City of Changsha has infinite scenery. It has the beauty of a graceful and graceful mountain and water city, the beauty of the Hunan culture as bright as stars, the beauty of the red spirit passed down from generation to generation, and the beauty of urban prosperity surrounded by fireworks. In recent years, focusing on the cultural tourism promotion slogan of "Happy Changsha, Charming Star City", Changsha has deeply explored its resource endowment, focused on enhancing its development momentum, and focused on creating a tourism brand that reflects Changsha's characteristics. The domestic and international popularity and reputation have continuously improved, moving from "internet celebrity" to "eternal celebrity", and relying on its strong cultural and tourism strength, it continues to "appear" and "become a fan".
Collaborate with Ctrip for a win-win situation
Using tourism as a platform to showcase good results in cultural and tourism integration
It is worth mentioning that at the award ceremony of this summit, the Changsha Municipal Bureau of Culture, Tourism, Radio and Television also won the Ctrip 2023 "Annual Marketing Strategic Partner" award. In recent years, Ctrip Group has always maintained close and good cooperation with Changsha, focusing on brand marketing, cultural and tourism subsidies, and business innovation. Through a series of cultural and tourism combinations such as the operation and maintenance of the "Happy Changsha · Charm Star City" official cultural and tourism star flagship store, the issuance of cultural and tourism consumption vouchers, and the 2023 Changsha Cultural and Tourism Leisure Consumption Festival, the government and enterprises have collaborated to promote practical political arrangements, Fully press the revitalization fast forward button of Changsha's global tourism, steadily accelerate the recovery of Changsha's cultural and tourism industry, and promote the "internet celebrity" Changsha to move towards "eternal prosperity".
In the future, Ctrip will continue to collaborate with Changsha's strong forces, deeply tap into the resource advantages of Xingcheng, fully stimulate the potential of Changsha's cultural and tourism consumption, and help Changsha's cultural and tourism consumption to move to a new level. With world-class standards, we will jointly build a world-class tourism destination in Changsha.