According to Daily Economic News, sources close to JD.com have learned that JD.com Live may invest more cash, traffic, and other resources to incentivize cooperating institutions and creators. At the same time, JD.com will also upgrade its management mechanism for institutions and influencers, and carry out rating management. At that time, institutions that do not meet the standards may be gradually phased out. During the 618 period on JD.com, the output and efficiency of institutions in terms of broadcast duration, frequency, and order volume will be one of the important standards for rating management. The person also revealed that "JD hopes to allocate resources and traffic to more professional institutions and creators, and drive more high-quality partners to join JD Live." In response to the above adjustments, JD Live's response is basically true, and specific rules may be officially announced after JD 618.