In May, the sales of new domestic car manufacturing forces increased month on month, with 9 car brands selling over 10000 units. The top three brands, Aion, Ideal, and Hongmeng Zhixing, exceeded the 30000 unit mark. In addition, NIO and Jike have also achieved the best monthly delivery results.
Cartography: Interface News Reporter Liu Jiaxin
Ideal Automobile has gradually emerged from the shadow of MEGA's failed launch, and its cheapest model, the Ideal L6, has delivered over 15000 units since the start of delivery at the end of April. In the last week of May, its sales accounted for 44.49% of all Ideal models and it has become the main model.
Another important factor driving up ideal sales is the price reduction discount. At the end of April, Ideal announced a price reduction for the entire series, with MEGA lowering prices by 30000 yuan and L7, L8, and L9 lowering prices by 18000 to 20000 yuan. The latter's sales steadily increased after the price reduction, but MAGA's sales did not increase.
NIO Automobile delivered 20500 vehicles in May, a year-on-year increase of 233.8%, setting a new record for monthly delivery. This is NIO's second time entering a 20000 car sales club, the last time was in July last year.
NIO lowered the rental service price of BaaS batteries to 728 yuan/month in March, and subsequently introduced a 1 billion yuan exchange subsidy sales policy, which led to rapid growth in its sales. In order to amortize the previous high costs through increased volume, NIO has also launched its second brand, the Ledo. The first model, the Ledo L60, is expected to be officially launched in September.
Since the beginning of this year, Wenjie, which has been compared with Ideal in monthly sales, has not separately announced monthly sales, but has used Hongmeng Zhixing to announce the joint delivery data of its brands. Last month, Hongmeng Zhixing delivered a total of 30600 vehicles, an increase of 3.19% compared to April.
Huawei Executive Director, Chairman of Terminal BG, and Chairman of Intelligent Automotive Solutions BU, Yu Chengdong, stated that as of May 19th, Hongmeng Zhixing has delivered a total of 134000 vehicles. May is a period of product adjustment, and the replacement of its main sales products has led to a short-term decline in sales. It is expected that June will return to rapid growth.
The sales of the three new forces in the second tier have achieved significant year-on-year growth, while the month on month growth is also steadily increasing. On May 10th, Geely Krypton, which was just listed on the New York Stock Exchange, achieved a record high in monthly delivery with 18600 units delivered. Zero Run Motors delivered 18200 units, while Deep Blue Motors delivered a total of 14400 units in May, a year-on-year increase of 104.69%.
Among them, the joint venture between Zero Run Motors and Stellantis Group, Zero Run International, will start selling electric vehicles in nine European countries from September. At the same time, the Zero Run C16 will also be officially launched in June, and sales may further increase in the second half of the year.
Xiaopeng Motors delivered 10100 vehicles in May, marking the first time this year that its monthly sales exceeded 10000. While its sales growth momentum was insufficient, its position among new forces has gradually fallen behind. Interface News previously reported that Xiaopeng Motors had adjusted its sales channels in March and recently underwent personnel changes on its sales end.
Nezha Automobile's sales in May also increased to over 10000 yuan month on month, but decreased by 22.38% compared to the same period last year. Nezha Motors has previously stated that Nezha L's order volume exceeded expectations, resulting in delayed delivery, and will provide certain compensation to the car owners. At the same time, the Nezha L pure electric version has started pre-sales and is expected to be delivered in July.
Xiaomi Motors, which has received much attention, also saw sales data for its second delivery month, with a total of 8630 Xiaomi SU7s delivered in May, an increase of 22.27% compared to April. According to the order volume announced by Xiaomi Motors, there are still over 70000 vehicles waiting to be delivered. Xiaomi Chairman Lei Jun stated that Xiaomi Motors will start dual shift production in June to ensure the delivery of 10000 vehicles per month.
Overall, the automotive market rebounded in May, with new force companies reported by Interface News achieving month on month growth, and some brands experiencing more than double their year-on-year growth.
In the past month, the trade in policy and preferential price reduction measures introduced by manufacturers have both been beneficial to the increase in brand sales. The most obvious ones are NIO and Ideal, which have regained sales of 20000 and 30000 units respectively through price reduction promotions. Although direct or indirect price reductions may not necessarily continue, brands have launched new promotional benefits on the first day of June to continue the sales growth momentum in May.
(Note: The statistics in the article only involve automotive companies whose sales data for the month ending with the publication of the manuscript.)