Amazon Japan announced on the 23rd in Shanghai the official launch of the Seller Empowerment Program, which will help Chinese sellers achieve business growth on Amazon Japan and seize opportunities for Japanese e-commerce development through three major measures: discount upgrades, increased traffic, and full lifecycle operation guidance. The empowerment plan includes multiple supports such as a reduction in sales commission rates, new seller entry discounts, subsidies for new product warehousing, support for on-site and off-site traffic, and customized guidance from account managers.
"Japan's e-commerce scale ranks among the top in the world. For many years, Amazon Japan has continuously invested in enriching product selection, improving service experience, and optimizing product prices, becoming one of the first choices for local consumers' online shopping." Francisco Medina, the head of third-party seller business at Amazon Japan, said that more and more Chinese sellers are conducting cross-border e-commerce business through Amazon Japan. As of now, Amazon has over 25 operational centers and more than 50 distribution centers in Japan, with over 7 million items available for next day delivery across the country. Amazon will continue to invest in infrastructure construction to provide efficient, timely, and convenient logistics services for Japanese consumers, and also create favorable conditions for the development of Chinese sellers in Japan.
Song Xiaojun, Vice President of Amazon China and Head of Amazon's Global Store Expansion for Chinese Sellers, stated that in the past year, the overall sales of Chinese sellers on Amazon Japan have increased by nearly 20%, and the number of Chinese sellers with annual sales exceeding one million US dollars has increased by over 40% year-on-year. With the launch of the Seller Empowerment Program, Amazon hopes to further unleash the potential of Chinese sellers, help them seize the key opportunity of Japanese e-commerce development, and explore new business increments in their global layout.
With the continuous expansion of Japanese e-commerce scale and the emergence of new consumer trends such as single living economy, silver haired economy, "she" economy, and outdoor sports, Chinese sellers in Japan will have more product selection opportunities and growth space.
In addition to overall performance improvement, Chinese sellers have also successfully created multiple well-known overseas brands through Amazon Japan, achieving high-quality overseas growth. In 2023, the sales of branded Chinese sellers on Amazon Japan increased by over 50%. For example, professional sports headphone brand Shaoyin has surpassed 2 billion yen in annual sales since its entry into Amazon Japan in 2019; In the rapidly growing energy storage track, Chinese brand EENOUR entered Amazon Japan in 2020 and has also achieved rapid growth in recent years, with sales increasing by 49% year-on-year in 2023.
Amazon entered Japan in 2000. From 2010 to 2022, Amazon's total investment in Japan exceeded 6 trillion yen. According to data from market agency Statista, as of February 2024, 49.4% of Japanese consumers preferred Amazon when purchasing daily necessities. With the continuous development of the Japanese e-commerce industry, Amazon Japan will provide broader development opportunities and growth space for Chinese sellers.