Recently, the emerging oral beauty brand "Five Female Doctors" announced a partnership with Tmall Treasure's new brand Unicorn Program, becoming the first unicorn new brand to cooperate with the program in 2024. At the same time, the "Five Female Doctors" also released their self-developed "Collagen Shield" technology and announced a comprehensive upgrade of their collagen peptide vitamin C drinks and collagen peptide EGCG drinks.
At the event, Zhang Qi, General Manager of Alibaba Health's domestic healthcare industry, introduced that based on data from the Tmall platform, collagen peptides are a rapidly growing category, and the consumer group is showing a trend towards youthfulness. The five female doctors have achieved multiple important achievements in the fields of basic science, product innovation, and process design of small molecule collagen peptides. They have mastered key collagen absorption technologies, providing technical and patent protection from multiple links such as collagen peptide absorption, transportation, delivery to the skin, synthesis of collagen, and protection of collagen. In terms of data, it holds a total of 28 patents. In March of this year, the "Five Female PhDs" also promoted the smooth implementation of one "Collagen Peptide Beverage Group Standard".
Based on the laboratory and facing the market. At present, the "Five Female PhDs" are actively promoting brand development. "We always regard technological innovation as the first driving force for brand development, and have established the 'Five Women's Doctoral Collagen Peptide Research Institutes'. We have also conducted multiple joint research projects with multiple universities and professional institutions, including Peking University. Dr. Jiang Jun, one of the founders of the' Five Women's Doctoral 'brand, said that she looks forward to working with more partners to use technological innovation to help every user live a more beautiful, healthy, and confident life.".