Social media giant META Platforms (Meta.o) said on Wednesday it has started rolling out artificial intelligence (AI) generation tools that can create content such as image backgrounds and written text variants for all advertisers.

The launch marks the first attempt by Facebook and Instagram owners to bundle generative AI technology into their products to mine vast amounts of past data to generate new content such as prose, art and software code.
Meta's tools use the company's unique AI technology to generate background images for products, and use AI to imagine different AD copies or automatically resize ads to fit on platforms like Instagram or Facebook. The company said on Wednesday that marketers will be able to use the new features in Meta's AD manager and that worldwide accessibility will be completed next year.