On January 6, 2024, Bilibili held the 6th Top 100 UP Celebration, which had previously announced the list of top 100 UPs for 2023, using the three evaluation criteria of professionalism, influence, and innovation from the past two years. This individual award has added two new awards, "Annual Business New Power" and "Annual Business Influence", revealing the direction of Bilibili in strengthening the commercialization of content. After sorting out, it was found that there are only 39 newcomers on this list, which is in sharp contrast to the 64 newcomers in 2022, and nearly 30% of this year's newcomers come from the knowledge area. In the year of advancing towards "increasing revenue and reducing losses", Bilibili is attempting to retain its loyal creators, but its content ecosystem has been shuffled.