On December 28th, the themed cultural and tourism promotion event "Traveling by Train in Yunnan", hosted by the Yunnan Provincial Department of Culture and Tourism and hosted by Ctrip Group, was officially launched at the Ctrip Group's Shanghai headquarters. Ctrip Group officially released the "2023 Yunnan Cultural and Tourism Big Data Report" at the event, which provides a comprehensive interpretation of the development trends and user profiles of Yunnan's cultural and tourism industry in 2023. According to data from Ctrip, as of December 26th, the number of people booking Yunnan tourism products through the Ctrip platform has more than doubled compared to the same period in 2019, while the number of users booking Yunnan tourism products during New Year's Day in 2024 has increased by 308.9% compared to the same period last year.
Vice President of Ctrip Group Zhang Xu, General Manager of the Ministry of Government Cooperation, stated in his on-site speech that "In recent years, with the increasingly dense railway network in Yunnan, the" Colorful Yunnan "mountains are no longer high and the roads are no longer far, and tourism accessibility has greatly improved. Tourists' travel is more convenient, and" traveling by train in Yunnan "has become the preferred mode of transportation for more and more people. The marketing and promotion cooperation of" traveling by train in Yunnan "planned by Ctrip Group and the Yunnan Provincial Department of Culture and Tourism is aimed at fully leveraging the advantages of Yunnan Province's complete railway network.", To promote cultural and tourism exchanges, regional cooperation, and passenger exchange between Yunnan and domestic cities along the high-speed railway, and to attract more tourists to Yunnan for tourism by creating a "fast travel and slow travel" travel mode, continuously attracting the Yunnan cultural and tourism consumption market
Lou Kewei, a member of the Party Group and Deputy Director of the Yunnan Provincial Department of Culture and Tourism, said that since the beginning of this year, "there is a kind of life called Yunnan" has attracted public attention and rush to Yunnan. In order to continue to polish the "golden signboard" of Yunnan tourism and further promote "there is a kind of life called Yunnan", the Yunnan Provincial Department of Culture and Tourism, in conjunction with railway departments and relevant state and city cultural and tourism bureaus, Collaborating with Ctrip Group to carry out the theme activity of "Traveling by Train in Yunnan", promoting "Railway+Tourism" route products, releasing relevant policies and tourism strategies for the Yangtze River Delta region, hoping to tell the story of Yunnan's "high-speed rail tourism" through "good resources+good products+good platforms", inject new momentum into the development of Yunnan's cultural and tourism industry, and make "tourists become tourists" and "tourists become tourists". "As a leading global online tourism platform, Ctrip Group has a good cooperation with Yunnan Culture and Tourism. In the future, we will also work together to deepen the promotion of 'there is a life called Yunnan'. This event aims to promote tourist cities along the high-speed rail, and achieve mutual attraction and development among cities, allowing more domestic and even global tourists to enter Yunnan and discover a different Yunnan."
At the event, the official Yunnan cultural and tourism planet, "There is a Life in Yunnan", was officially launched on the Ctrip platform. It will establish a new marketing platform for Yunnan to face the online tourism market, and provide strong support for users to make travel decisions on the Ctrip platform through the organic integration of content "planting grass" and product sales.