China Fund News reporter Yi Shan
On December 22nd, the official Weibo account of Ideal Automobile responded to the "L7 traffic accident in Qingyuan, Guangdong".
Response to "Guangdong Qingyuan L7 Traffic Accident"
It is reported that on the evening of December 21st, a Guangzhou license plate suspected to have caused a major traffic accident with the Ideal L7. From the videos and photos posted by netizens, it can be seen that the accident scene was quite tragic, with the roof almost completely lifted and the A and B pillars also broken.
On December 22nd, the official Weibo account of Ideal Automobile responded with an article.
Ideal Automobile stated that at around 21:44 on the night of December 21, 2023, a serious traffic accident occurred in Qingyuan City, Guangdong Province, China. We are deeply saddened and regretful for the casualties caused by the accident.
When a collision accident occurred, the vehicle triggered the onboard emergency alarm call system. After multiple calls to the user without feedback, the staff rushed to the scene for support as soon as possible. Based on preliminary analysis of vehicle background data, the vehicle did not activate the auxiliary driving function during driving. Three seconds before the collision, the vehicle speed reached 178km/h, and the driver took braking measures. Finally, at a speed of 96km/h, the vehicle collided with the truck in front of it, drilled under the truck, and rushed out of the road.
At present, relevant departments have sealed off the accident scene for investigation and handling. Ideal Automobile will cooperate with the police to provide all necessary data and information in order to quickly restore the full picture of the accident, and also provide necessary support for the owner's family.
Launched in February this year
The selling price starts at 319800 yuan
It is understood that the Ideal L7 was officially launched in February this year, with a price range of 319800 yuan to 379800 yuan. As the first five seater product launched by Ideal Automobile, the Ideal L7 is positioned as a luxury mid to large SUV, equipped with an extended range hybrid system. It has a comprehensive range of 1315 kilometers under CLTC working conditions, a pure electric range of 210 kilometers, and a maximum speed of 180 kilometers per hour.
Source: Ideal Automotive Official Website
According to the official introduction of Ideal Automobile, the Ideal L7 adopts a flagship level body safety structure, with over 75% of the white car made of high-strength steel, including over 29% of hot-formed steel; At the same time, the Ideal L7 is strictly developed according to the standard of the best result of G for the 25% small bias collision on both sides of the left and right sides of the China Insurance Research Institute.
Source: Ideal Automotive Official Website
Ideal Automobile once stated that the sturdy body structure of the Ideal L7 can effectively withstand the impact of collisions at different speeds and angles, ensuring the integrity of the passenger compartment structure, providing greater living space for all passengers, and providing all-round protection for all passengers.
Achieve annual sales targets ahead of schedule
From the sales situation, the sales of Ideal cars have steadily increased this year.
In March of this year, the monthly delivery volume of Ideal Automobile exceeded 20000 units. By June, it had exceeded 30000 units, and in October, it had exceeded 40000 units. In November, Ideal Automobile delivered 41030 new vehicles, a year-on-year increase of 172.9%, with a delivery volume exceeding 40000 vehicles for two consecutive months, and firmly ranking first among new Chinese car manufacturers.
As of November 30, 2023, Ideal Automobile has delivered a total of 325700 vehicles throughout the year, achieving its sales target of 300000 vehicles in 2023 ahead of schedule. At the same time, the cumulative delivery volume of the Ideal L9, Ideal L8, and Ideal L7 models has exceeded 100000 units, maintaining sales leadership in their respective segmented markets.
Source: Ideal Automotive Official Website
In response, Ideal Automobile stated that with the increase in market demand, it will continue to challenge the goal of delivering 50000 vehicles in December. Adequate preparations have been made for capacity building, including sales, supply, manufacturing, and delivery.
It is understood that as of November 30th, Ideal Automobile has 398 retail centers nationwide, covering 136 cities; 320 after-sales repair centers and authorized sheet metal spray centers covering 209 cities.
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