On December 22, Nike released its second quarter performance report for the 2024 fiscal year, which showed that Nike achieved a revenue of $13.4 billion, a year-on-year increase of 1%. Among them, Nike's self operated business revenue was $5.7 billion, a year-on-year increase of 6%, and Nike's brand digital business revenue increased by 4% year-on-year. Meanwhile, the gross profit margin increased by 170 basis points to 44.6%, and inventory decreased by 14%. Nike's revenue in Greater China reached 1.863 billion US dollars, an 8% year-on-year increase on the basis of unchanged exchange rates, achieving continuous positive growth for five quarters. Nike is simultaneously focusing on the online and offline markets, continuously increasing investment in the Chinese market, and better meeting the comprehensive needs of Chinese consumers.
John Donahoe, Global President and CEO of Nike Group, said, "The performance of the second quarter demonstrates how we can steadily develop in key areas of innovation and growth. This quarter has demonstrated our team's strong execution, focusing on innovative products, unique brand stories, and differentiated market experiences as the key to winning."