The harvest is abundant, adorned with branches, and it's time for the release of the "Elephant Mountain Red Beauty". I only know that "Xiangshan Hongmei" is delicious, but few people know that there is also "AI+agriculture" behind it.
On November 26th, the "Strong Agriculture, Strong Country, Prosperous Industry -2023 Industrial Revitalization Theme Seminar and China Xiangshan Citrus Brand Promotion Event" (hereinafter referred to as the "Seminar Event") was held in Hangzhou.
At the seminar, Shi Yunjia, Deputy County Magistrate of Xiangshan County, Ningbo, Zhejiang Province, introduced the high-end citrus brand "Xiangshan Red Beauty". How does a red beauty like an elephant mountain get on the digital express?
"At present, the cultivation area of 'Xiangshan Red Beauty' is 36000 acres, with a market price of over 60 yuan per kilogram, creating a high efficiency of 'per mu, ten thousand US dollars'. In 2022, the total industrial chain output value exceeded 2.8 billion yuan." Shi Yunjia said that in terms of production digitization, Xiangshan has built a citrus industry brain through technologies such as orange orchard digitization improvement and transformation, blockchain traceability pilot, and' one standard, one code ', building precision planting and intelligent production A quality traceability system.
In terms of marketing digitization, in addition to opening Tmall flagship stores and linking platforms such as Hema and Baiguoyuan to enhance brand awareness. We have also established intellectual property protection cooperation with Alibaba to address the growing problem of counterfeit red beauties and carry out related work on e-commerce platform product anti-counterfeiting and brand protection.
According to the data, in 2023, the output of Hongmei people in Xiangshan County was 27000 tons, with a primary production value exceeding 800 million yuan. The average output value per mu of the prosperous orchard was 700000-100000 yuan, with the highest reaching 200000 yuan per mu, which is 20 times higher than planting ordinary citrus.
Shi Yunjia stated that the prosperity of the "Xiangshan Red Beauty" industry lies in focusing on "variety, quality, and brand" for industrial development, in which digitalization plays an important role.
Not only has the case of Xiangshan Hongmei's "yield exceeding ten thousand US dollars per mu" received attention, but expert Shi Tongxin from Alibaba's Digital Rural Business Unit also introduced the latest achievements in exploring "AI+agriculture" together with counties.
It is reported that the model jointly developed by Alibaba and Lingshan in Guangxi integrates a multimodal recognition algorithm that combines visual and mechanistic models. Since the launch of the project in September this year, data on five lychee varieties, including Guiwei and Feizixiao, has been collected through cameras and IoT devices such as fruit diameter and stem diameter sensors. By collecting data and training with AI, it is expected to achieve a 3-month advance prediction of production and market launch period.
Shi Tongxin said, "We are exploring a 'full cycle growth model' for lychee, based on the Alibaba Cloud artificial intelligence platform PAI, integrating AI, image recognition, digital twins and other technologies, which can predict production and market time three months in advance. We hope this will help solve the 'big and small year' problem of fruits, optimize sales strategies, and help farmers increase income."
Professor Xu Xuchu from the China Rural Development Research Institute of Zhejiang University stated that exploring the prosperity of the agricultural industry involves two important directions: developing scale agriculture and contract agriculture, and mastering relatively certain production information and supply-demand relationships. If we can predict the yield and market period of lychee, we can use digital technology to develop more accurate sales strategies, such as order farming and staggered sales, in order to achieve income increase for farmers.
Xu Xuchu stated that industrial revitalization, rural construction, and digital countryside are the three key factors for rural revitalization. At present, we are at the historical intersection of digitization and modernization of agriculture and rural areas. We hope that more and more technology enterprises will invest in the construction of digital rural areas.