Recently, the 2024 Sohu Fashion Awards came to a grand conclusion. Actors such as Jiang Xin, Li Guangjie, Ma Li, and Ren Jialun, singers such as Guo Caijie, He Jie, Wang Feng, and Yu Wenwen, "Lang Jie" and "Pi Ge" such as Liu Yan and Zhang Yuqi, as well as outstanding figures and fashion industry pioneers from various fields such as live streaming, variety shows, short dramas, and sports, made appearances. Sohu Video broadcasted the entire ceremony live, and artists also shared their experiences in makeup and fashion trends on the "follow stream".
Sohu Fashion Festival has been 13 years, and Sohu Company has been 26 years. We adhere to a long-term approach and cross cycles. No matter what happens, Sohu Fashion Festival and what Sohu is doing all day are like a train arriving at the station as scheduled. "Sohu founder, chairman and CEO, and physics PhD Zhang Chaoyang said at the scene that this year's urban trend keyword is" relaxation ". As a media platform, Sohu has also paid attention to this trend. With the" attention stream "of Sohu videos, major V's and broadcasters can share the dynamics of urban and relaxation in it, adapting to the fashionable life of this generation of young people.
It is reported that this year's ceremony closely follows the trend and sets multiple "honors" that are heavyweight in "gold content" and unique in creativity, spanning multiple fields such as film and television, music, variety shows, knowledge, fashion performance, and styling design, paying tribute and encouragement to those fashionable figures and emerging youth who lead the trend and showcase style. Actress Ma Li said in her speech, "Drama, skits, movies, TV dramas, every stage is very precious and cherished for us and for actors. I think it's a very happy thing for actors to have works
At the conference, a well-known dance streamer from Sohu Video's "Follow Stream" joined forces with the champion contestants of the 2024 Sohu Video Dance Flipping Competition to present a spectacular and unparalleled dance performance. In addition, the top tier Hanfu "big shot" of Sohu Video's "Follow Flow" has teamed up with the top three contestants of the 2024 Sohu Video National Style Festival and the China Hanfu Model Competition, taking everyone through the long river of history and experiencing the beauty of Hanfu with the Chinese style dance "Clothing on the Country".
Regarding its social product Sohu Video's "follow stream", Zhang Chaoyang emphasized that compared to algorithmic recommendation, the active follow mode is also a basic need for people. At the same time, he encourages everyone to repost and comment more on the "follow stream", and to earn income through the "follow stream", "hoping that the follow stream can create employment opportunities for everyone". He also stated that in the era of algorithmic distribution of self media, high-quality and discerning media is still needed. Sohu is also following the trend of account based and video based media, continuing to report, examine, and summarize the world through self media and "follow streams". "After many years in the fashion and entertainment industry, we are still persisting in doing this and becoming a powerful entertainment fashion media platform.