On December 24th, Southern Finance reported that recently, with the sudden closure of Anker, a leading brand on Amazon and a North American mobile charging brand, on Pinduoduo's cross-border business Temu US site, some netizens have revealed on social media that Amazon requires the top 20 sellers in terms of sales on the platform to "choose one" between Amazon and Temu. If a seller opens a store of the same brand on Temu, they will receive a "choose one" warning letter.
Regarding this, Amazon stated that the claim that Amazon requires sellers to exclusively sell on the Amazon marketplace is not factual. Sellers can independently decide their sales strategies and set product prices on the Amazon marketplace and other sales channels. In fact, no matter where sellers sell, Amazon will support them in achieving success through our multi-channel strategy, such as multi-channel delivery (MCF) and other solutions. Sellers set their own prices on Amazon and provide consumers with competitive prices through optional tools provided by Amazon (Pengpai News)