Chen Jie was surprised to find that she would purchase this product on Pinduoduo. A pair of Crocs flip flops suitable for seaside travel took this Suzhou 95s' working person nearly half an hour to jump back and forth between multiple e-commerce platforms for comparison.
At first, I had some concerns about Pinduoduo, but I didn't expect there to be an official flagship store for Crocs on the platform, "Chen Jie said. This shopping experience has greatly improved her perception of the platform." You don't have to wait for a fixed date to use coupons, nor do you have to do arithmetic to make up for discounts during off hours. They are all official genuine products, and the price is still cheap. What's the reason not to choose
Similar surprise moments are constantly playing out in this e-commerce platform that continues to pay attention to consumers. More and more people have really seen and felt the change of Pinduoduo - always good at selling fresh vegetables and fruits and high-quality white brand goods, Pinduoduo has got rid of the "unfashionable" and is quietly making the business of big brand goods flourish.
The latest "Double 11" opening report released by Pinduoduo shows that from the perspective of consumer groups, users in first - and second tier cities have bought more new mobile phones, high-end beauty products, and healthy snacks. Users in third - and fourth tier cities prefer high-end home appliances, cutting-edge beauty products, imported fruits, and light luxury products. The vast number of county-level users, including young people in small towns, new mothers, middle-aged people in county towns, etc., are welcoming a wave of brand consumption, with significant outbreaks of brands such as sports, clothing, mother and baby, beauty, home furnishings, and care.
Pinduoduo's' True Fragrance Law '
How do you view Pinduoduo's' True Fragrance Law 'and why are more and more young people using Pinduoduo? "4.33 million people have viewed this four year old Zhihu question. It is interesting that the 1290 answers below the question, spanning 4 years, are like a growth notebook of Pinduoduo - over time, the "Pinduoduo good products" mentioned by the respondents have extended from fresh produce and department stores such as Apple and garbage bags to big brand products such as iPhone and Huawei earphones.
These changes in growth are witnessed by millions of consumers on Pinduoduo, and Chen Jie is one of them.
"Six or seven years ago, my grandfather began to use Pinduoduo. He often bought some Chicken rolls and nuts to eat, and sent me a link to" cut a knife "to help." My grandfather was the first batch of Pinduoduo loyal users around Chen Jie. At that time, the young Pinduoduo mainly relied on users' continuous sharing and fission in the WeChat ecosystem to achieve promotion goals. At that time, I thought this platform was selling small commodities, very cheap but with no guarantee of quality, "she recalled.
Later on, Pinduoduo appeared more and more frequently in her daily life, such as small snacks distributed by college roommates during casual conversations, clothes hangers in dormitory wardrobes, and constant updates from high school classmates on Pinduoduo. Young people from different regions began to vote for Pinduoduo before entering society.
Silently rushing towards the brand in both directions
Pinduoduo changed Chen Jie's shopping decision for the first time by purchasing an iPhone.
On the eve of June 18, 2019, Pinduoduo launched its first billion dollar subsidy in the industry, with a focus on the "Apple Special". Under the huge subsidy, Pinduoduo has "pushed" the prices of all iPhone 11 models to the online bottom price, offering a discount of 500 to 900 yuan compared to the official selling price.
At first, I was sure to feel discouraged. Firstly, the price was too cheap, and secondly, I had the impression that Pinduoduo was not related to the iPhone. After all, smartphones are not a small expense. Although Chen Jie was tempted to see the price of the first billion yuan subsidy, she still had concerns about the authenticity and quality of Pinduoduo's high-end products.
Countless cases around and far away have repeatedly verified the reliability of Pinduoduo in the past few years. This year's birthday, Chen Jie, who loves music, bought an orange Apple speaker on Pinduoduo. The official subsidy was 70 yuan, so you can buy it with confidence. You can use it to play your favorite songs at home. Two months later, on her friend's birthday, she bought another speaker of the same model as a gift.
With the increasing number of domestic and foreign brands in various categories on the Pinduoduo platform, "planting grass" and purchasing beauty and clothing products on Pinduoduo has become a fashionable new choice for young people.
Brands and consumers are rushing towards each other on Pinduoduo. On October 28th, Pinduoduo officially launched its second round of "Super Double Subsidy" campaign with a subsidy of billions of yuan. The person in charge of Pinduoduo's billion yuan subsidy revealed that compared with the first round of activities, the number of merchants and brands who registered in the second round increased by more than 2.5 times.
H& The relevant person in charge of M stated that Pinduoduo has a massive consumer group of college students, young people in counties and small towns, who have strong brand consumption ability and tendency. In recent years, they have increasingly focused on upgrading their consumption on new e-commerce platforms such as Pinduoduo, which provides a broader market growth space for brands.