Coca Cola and Oreo are both century old brands that continue to stay young, and we pay close attention to young people. One of the major characteristics of young people nowadays is' group loneliness', so we will see a lot of content online about finding 'partners'. Finding' partners' is a relatively easy topic that can solve loneliness. Based on this insight, Coca Cola and Oreo hit it off right away. "On the evening of September 4th, the head of Coca Cola's Greater China and Mongolia region said in an interview with media including The Paper that this is the first cooperation between the two brands, which seems unexpected but is actually reasonable.
On the same day, the "Coca Cola X Oreo New Style Fun Flash Space" was unveiled on the North Bund in Shanghai. The space formed a "style" with the iconic "Lujiazui Three Piece Set" in Shanghai. At the same time, Coca Cola and Oreo officially launched offline activities in the Chinese market, releasing two exclusive limited edition products globally: Coca Cola New Style Oreo Limited Edition Cola Soda and Oreo Coca Cola Soda Flavor Sandwich Biscuits.
According to a reporter from The Paper, the "Coca Cola X Oreo New Toy Fun Flash Space" will be open to the public from September 4th to 7th, and the "New Toy" interactive activity has also been launched on the brand mini programs of both parties. In the Chinese market, the limited edition Coca Cola Oreo special drink will be available for sale at McDonald's at the end of August. Starting from September, Coca Cola's new Oreo limited edition cola soda and Oreo Coca Cola soda flavored sandwich cookies will be sold in grocery stores, convenience stores, and e-commerce platforms in multiple countries including China, the United States, Canada, Mexico, and Brazil.
Can the collaboration between Coca Cola and Oreo achieve 1+1; The person in charge stated that Chinese consumers have a high acceptance of Coca Cola beverages and Oreo cookies through this cooperation, and it can be confirmed that the limited edition products launched this time are flavors that young people like. "In addition to the products themselves, we also pay attention to combining the interests of young people when doing activities, such as City Walk and online platforms that help people find 'outfits', which can be liked and accepted by young consumers. This is the biggest success
The person in charge emphasized that collaboration is a means, not an end in itself. "Brands are always guided by consumer needs. If consumers want to see sparks of collision between different brands, want to see brands they like do things they haven't done before, and want to experience the urgency of limited release of products in a short period of time, then we will do it
As an old brand with a development history of 138 years, Coca Cola has always embraced "youthfulness" and achieved steady growth in revenue and operating profit in the constantly changing market environment.
Previously, Coca Cola's Q2 2024 financial report showed that the company's Q2 revenue was $12.363 billion, an increase of 3%, exceeding market expectations of $11.75 billion; Operating profit was 2.632 billion US dollars, an increase of 10%; Earnings per share were $0.84, an increase of 7%, higher than the market expectation of $0.81. In terms of sales, flagship brand Coca Cola's global sales increased by 2%, while sugar free Coca Cola's global sales increased by 6%. In its financial report, Coca Cola has once again raised its full year 2024 performance guidance, expecting an organic revenue growth rate of 9% to 10% for the year, higher than the previously estimated 8% to 9%.