On the first anniversary of its launch, ERNIE Bot has a new position: Baidu's "new search" intelligent assistant. On September 4, Baidu official announced that ERNIE Bot App was officially upgraded to Wenxiaoyan, and launched "new search" capabilities such as rich media search, multimodal input, text and picture creation, and high fidelity digital people. Some people think that ERNIE Bot's move from AI generative products to new search intelligent assistants is a signal that Baidu has underlined the application scope of the big model to C (users). Some people think that search demand was just a demand at the beginning of the Internet. Google, Baichuan and Baidu all have strong search genes, and their pursuit of AI search is never hidden. Baidu emphasizes that search is only one of the new search functions, and it also meets users' creative and chat needs.
The name Wen Xiaoyan comes from a user, and its homophone happens to be 'Ask Xiaoyan', "Xue Su, Vice President of Baidu and Head of AI Innovation Business, revealed to the media. "Wen Xiaoyan" was originally "ERNIE Bot". Wen Xiaoyan App explained the relationship between the two on the icon, and the opening screen introduced Wen Xiaoyan's positioning: "Ask Wen Xiaoyan if you have questions".
What can I do? "" I have five core scenario abilities, "Wen Xiaoyan introduced in the upgrade announcement: asking questions, chatting with others, writing articles, drawing pictures, and assigning tasks.
From a technical perspective, Wen Xiaoyan has launched AI features including rich media search, multimodal input, text and image creation, and free subscriptions. Users can search or ask questions through voice, image, or blur, supporting asking while taking pictures and watching.
The personalized memory and free subscription functions are more abstract. Memory personalization refers to the ability for users to engage in personalized Q&A and services based on their preferences, occupation, personality, and other factors. Free subscription refers to users being able to customize and subscribe to various news, games, weather, and other information, and receive content push according to their customized needs.
In summary, 'Wen Xiaoyan meets the needs of users for searching, creating, and chatting', which is also Xue Su's answer to what new search is. 'New search is not limited to traditional information retrieval functions, but has the characteristics of being more human like and understanding people'. He further said, "Wen Xiaoyan is the vanguard of the entire Baidu ecosystem, daring to charge forward, and its burden is small
Back to its predecessor ERNIE Bot, this product is based on Baidu Wenxin's big model and is one of the first batch of AI generative applications in China. QuestMobile, a third-party organization, has always classified ERNIE Bot as an AIGC (Artificial Intelligence Generated Content) application. Taking the data in June as an example, ERNIE Bot's activity rate (DAU daily active users/MAU monthly active users) is 16.8%, ranking first among the typical tool AIGC apps of the month, with the average monthly usage of 5 days, ranking first. From the perspective of MAU dimension, ERNIE Bot accounted for 11.34 million yuan and Doubao 27.52 million yuan.
According to the "Competitive Analysis of Mobile Big Model Application Market" released by IDC, the new search capability provided by Wen Xiaoyan ranks first in comprehensive evaluation among similar products. According to the latest data from Baidu, as of now, the monthly active users of the application have exceeded 10 million, and the cumulative usage has exceeded 2 billion times.
In conjunction with this upgrade, there is also a "birthday gift": starting today, Wen Xiaoyan will open up the Wenxin 4.0 model capability for free, and all users can use it for free in September. This is both a benefit and a test. If the effect is good, it can drive users to pay later, otherwise it will discourage them, "Wang Chao, founder of Wenyuan Think Tank, told Beijing Business Daily reporters. At present, Wen Xiaoyan offers three versions of large models for users to choose from: Wenxin 4.0 Turbo, Wenxin 4.0, and Wenxin 3.5.