On August 16th, JD.com announced that it will increase its traffic by billions to create a new traffic ecosystem, which will not only better support the growth of high-quality merchants, but also bring new opportunities for business growth to more merchants. At the same time, JD's digital marketing service platform "Jingzhuntong" will also provide comprehensive service support measures for merchants through intelligent, simple, and efficient marketing tools, helping merchants seize growth opportunities and achieve full cycle operational efficiency.
It is reported that since the beginning of this year, JD.com has been focusing on increasing its resource investment in traffic ecology. At the JD 618 Merchant Ecology Partner Conference held in April this year, JD.com announced that it will invest its maximum resources in upgrading its three core areas of traffic ecology, AI technology, and service capabilities. In terms of traffic ecology, by deeply connecting the internal and external traffic ecology, brands and merchants can obtain more traffic and achieve more revenue on JD.com.
Faced with JD's billion dollar traffic subsidy for the new blue ocean, merchants need to seize growth opportunities through refined operations. For many merchants who lack operational experience, splitting and operating natural traffic and advertising traffic is not only costly, but also difficult to understand. In this regard, the new marketing tool "Total Site Marketing" launched by Jingzhuntong in April this year can provide effective assistance to merchants.
Not only will it bring billions of traffic to merchants, but JD.com will also launch a series of support measures to help merchants improve their full cycle operations. Since the launch of the "Spring Morning Plan" by JD.com at the beginning of last year, it has simplified the process for new merchants to join, reduced their operating costs, and improved their operational efficiency. As of March this year, the number of third-party merchants on JD.com has exceeded one million. With the increase of billions of traffic subsidies, in the new blue ocean of traffic ecology in the future, Jingzhuntong will drive businesses to achieve new breakthroughs in business growth through product capabilities and policy services.