On November 1st, Lucky Coffee released its financial report for the third quarter of 2023, without any surprise, as its revenue and store size continued to soar. After the release of the third quarter financial report, Guo Jingyi, co-founder, chairman and CEO of Lucky Coffee, also proposed the idea of turning Lucky Coffee into a "world-class century old coffee brand". It can be seen that Lucky's ambition goes far beyond simply returning to the secondary market. At the time of entering the coffee market, the domestic coffee market was still very immature. Ruixing spent a huge cost on the education market. But the subsequent financial fraud almost caused Lucky to miss out on the opportunity for the development of the domestic coffee market.